VIRGINIA STATE UNIVERSITY
OFFICE OF COMMUNICATIONS 
2024 POINTS OF PRIDE
 CRISIS COMMUNICATIONS 
The Office of Communications and University Relations:
 
• Effectively managed media following the April 10, 2024, campus shooting, ensuring accurate and timely information while   
 
 
maintaining the University's reputation. We planned and executed a press conference, campus statement, media management, and  
 
 
reputation. We further strategized to ensure the story's media life was successfully shortened. 
 
• Effectively managed media following the August 14, 2024, campus shooting, ensuring accurate and timely information while  
 
 
maintaining the University's reputation. We planned and  executed a press conference, campus statement, media management, and  
 
 
reputation. We further strategized to ensure the story's media life was successfully shortened. 
 
• Successfully managed all communications related to the untimely death of VSU Associate Vice President 
 
 
of Athletics, including, but not limited to, crafting a statement from the President, coordinating 
 
 
on-campus communication, managing all media requests, and providing all graphics, photos, ads, 
 
 
videos, etc., requests for a multitude of tributes. 
 
• Crafted swift, strategic responses to negative news coverage, including addressing concerns raised 
 
 
in the JLARC report on viability risk.
 
• Conducted comprehensive media training for faculty, staff, and student leadership, 
 
 
preparing them to effectively represent VSU in interviews and discussions.
 
• Managed the media/communications inquiries surrounding the cancellation of 
 
 
the Presidential Debate at VSU.
Successfully pursuing Strategic Plan Priority 4: Define the VSU Brand and Tell Our Story.  
Our goal is to effectively demonstrate and communicate the value of Virginia State University.

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