MEDIA/SOCIAL MEDIA 
The Office of Communications and University Relations:
 
• Increased social audience by a combined nearly five thousand followers across Facebook, Instagram and Twitter/X.
 
 
 
 Instagram 
 
 
 
 
-14%  increase in Audience Growth  to 25,533 followers
 
 
 
 -24% increase in Impressions (number of times content was displayed to users)
 
 
 
 -34% increase in Video Views (1,108,471 total views)
 
 
 
 Facebook 
 
 
 
 8%  increase in audience Growth (33,252 followers)
 
 
 
 31% increase in messaging/posts, ad posts, reels, and comments (682 total)
 
 
 
 Twitter/X
 
 
 
 9% increase in audience growth (5,701 followers)
 
 
 
 9% increase in messaging/posts, ad posts, reels, and comments (255 total)
 
 
 
 34% increase in Engagement Rate 
 
• Continued the “Real Time Experience” social media initiative during our homecoming.  This initiative gave Trojans the opportunity to  
 
 
experience our official homecoming events through both live-stream and produced segments in near real-time. This included the  
 
 
Lighting of the Stadium, First Lady’s Golf Tournament, Pep Rally, Brick Ribbon-Cutting Ceremony, Homecoming Parade, President’s  
 
 
Tailgate and Homecoming Football Game.  
 
• Produced Homecoming videos that accumulated more than 340,000 combined views across Facebook, Instagram, and Twitter/X. 
 
• Garnered local and national media attention for major university milestones, including announcing new degree programs, Azurest  
 
 
South recognitions, marching band accomplishments, and other significant achievements.

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